Reddit has 1.6 billion monthly active users and almost no marketing noise. Buyers talk freely about problems, tools they're evaluating, and budgets they're working with. It's the closest thing to an unfiltered view into your market.
The challenge is that it's noisy. Most posts have nothing to do with buying intent. The signal-to-noise ratio is low without the right filters.
Finding the right subreddits
Don't start with your product category. Start with your buyer's job function: - r/sales, r/salesops for SDR/AE audiences - r/entrepreneur, r/startups for founders - r/marketing, r/digital_marketing for growth roles - r/devops, r/sysadmin for technical buyers
Then layer in more specific communities as you find them. Niche subreddits often have better signal than large ones.
Keywords that indicate intent
High-intent posts use specific language patterns: - "looking for a tool that..." - "what does your team use for..." - "we're evaluating / comparing..." - "anyone tried..." - "frustrated with [competitor]..."
Set up Reddit Pro searches with these phrase patterns, not just keywords.
AI Intent Detection
VoxScrape's Intent Detection scores each post 1–10. The model looks for: - Mentions of alternatives being evaluated (comparison intent) - Budget or timeline mentions (urgency signals) - Specific problem descriptions that match your value proposition - Community recommendations and upvote patterns
Posts scoring 7+ are worth engaging immediately. Posts at 4–6 are worth monitoring.
The engagement playbook
Don't reply with a pitch. Find the post author's LinkedIn profile (LinkedIn Profiles source), understand their role and company, and reach out with a message that references their specific problem. Message Writer generates this based on their post content and profile data.
Response rates for this approach consistently outperform cold outreach because you have full context before you send a single word.