Google Maps
Local business intelligence
What Google Maps is for
Google Maps is the most complete public register of businesses that exist in a physical place. Every restaurant, clinic, gym, contractor, and retailer with a storefront maintains a listing, because customers find them through it.
That makes it the right starting point for any campaign defined by geography and category rather than job title. 'Every dental practice within 40km' is a question Maps answers precisely and a contact database answers badly.
Listings also carry commercial signals that pure contact data lacks: star rating, review volume, whether a website exists, opening hours, and whether the business is permanently closed. Those fields let you qualify a list before you contact anyone on it.
How it works
You supply one or more search terms and a location. The search behaves like the Maps search box, so 'physiotherapist' in a named city returns what a local searcher would see, and you set how many places to collect per search.
Filters narrow the list before it reaches you. You can require a minimum star rating, include only businesses that have a website or only those that do not, skip permanently closed listings, and restrict to specific categories.
The website filter is more useful than it first appears. Businesses without a website are prospects for anyone selling web presence; businesses with one are prospects for anyone selling traffic or conversion work. One toggle splits the market into two campaigns.
Contact enrichment is an optional extra pass that opens each place's detail page and follows through to the linked website to find email addresses. It is off by default because it is substantially slower — for pure email harvesting, Maps Email is purpose-built for the job.
What each result contains
| Field | Type | Description |
|---|---|---|
| title | string | Business name as listed. |
| address | string | Full street address, with city and postcode where published. |
| phone | string | null | Listed contact number — usually the most reliable channel for local businesses. |
| website | url | null | Linked website, where the business has one. |
| categoryName | string | Primary Google category, useful for segmenting a mixed result set. |
| totalScore | number | null | Average star rating. |
| reviewsCount | number | null | Number of reviews — a better size proxy than rating alone. |
| location | { lat, lng } | Coordinates, for mapping or territory assignment. |
| permanentlyClosed | boolean | Closure flag, so dead listings can be filtered out. |
What you get
- ✓Pull local business listings with name, address, phone, and category.
- ✓Identify high-intent local prospects by niche and geography.
- ✓Export business intelligence for outreach or market research.
Example use case
When to choose this source
Use this when your market is defined by place and category. If you specifically need email addresses at scale, Maps Email runs the same collection with contact extraction switched on by default. If you need named individuals with job titles rather than a business contact, use Leads Finder.
Limitations worth knowing
Listings carry business contact details, not named decision-makers. For a small business the owner answers the phone; for a larger one you reach reception. Plan the first touch accordingly.
Email addresses are not part of a standard listing. Getting them requires the enrichment pass, which visits each business website and is significantly slower per result.
Data is only as current as the owner keeps it. Independent businesses update listings inconsistently, so expect some stale phone numbers and the occasional closure not yet flagged.
Very broad searches in dense cities hit result ceilings. Splitting by neighbourhood or postcode returns better coverage than one city-wide sweep, and the results are easier to assign to a rep.
Built for your role
Credit cost
10
credits per result
Only charged for results returned. Failed runs are fully refunded.
Plan availability
Including Scout ($10/mo)
Frequently asked questions
- Can I get email addresses from Google Maps?
- Yes, by enabling contact extraction, which opens each place's detail page and crawls the linked website. It is off by default because it is much slower. If email is your main goal, use Maps Email, which is built for that path and has it on by default.
- How do I find businesses without a website?
- Set the website filter to exclude businesses that have one. It is the cleanest way to build a prospect list for web design or online-presence services.
- Does review count matter more than rating?
- Usually. A 4.9 rating from six reviews says less than a 4.3 from four hundred. Review volume is a reasonable proxy for how established and how busy a business is.
- How many results can one search return?
- You set the cap per search, but very broad queries in dense areas hit Google's own result ceiling. Several narrower searches by area or category will out-collect one wide one.
- Is this data public?
- Yes. Everything returned is what any person searching Google Maps would see on the listing.
